Power brand
Packaging solutions for the outdoors enthusiast and extreme athlete that could live under the Airstream values.
Deliverables
Smart Packaging
Brand Identity
Website Solution
Product Photography
Role
Sole Designer
This packaging project was a rebranding of Airstream with the prime objective of creating a snack and beverage targeted toward a fresh audience that could still live under Airstream's values. The audience I targeted were nature lovers and athletes who had a passion for extreme outdoor sports. I created energy products that elevate the user’s performance and prolong it by fueling them with the necessary nutrients while keeping the environment clean with biodegradable and recyclable materials.
Logo
Inspired by the duality of athletes;
strength and flexibility.
The Power Booch
The Power Pouch is the secret weapon for conquering nature's most challenging adventures. Packed with a powerhouse of essential nutrients, this product is designed to provide instant energy, delay muscle fatigue, and unleash your full athletic potential.
The Power Pouch
The Power Pouch is the secret weapon for conquering the most challenging adventures nature has to offer. Packed with a powerhouse of essential nutrient, this product is designed to provide instant energy, delay muscle fatigue, and unleash your full athletic potential.
Logo Exploration
Prototype Photos
