DWELLERS
BRAND
Branding solution for a refugee organization based in America.
Deliverables
Brand Identity
Packaging Design
Apparel Line
Book Design
Role
Sole Designer
VISUAL INSPIRATION
Dwellers is a brand that helps refugees find a new place to call home through collaborative efforts with private sponsors and recognizable brands. Their main purpose is to extend their homes, supplies, and kindness to those who are less fortunate. Dwellers' personality is described as safe, secure, understanding, empathetic, hopeful, familiar, inviting, comforting, and trustworthy. Their tone of voice is sweet, inviting, and informative. Dwellers value saving lives, protecting values and families, and their unique approach involves involving US residents tohouse refugees, not in government-based housing.
The logo represents the brand’s commitment to providing new beginnings and a sense of safety and comfort for refugees in need. Overall logo is a symbol of hope, growth, and connection, reflecting our mission to provide lodging for the seekers and create a reassuring and welcoming environment for those who have experienced unheaval and trauma.
WELCOME PACKAGE
The Dwellers package box is a thoughtful and practical welcome gift for both sponsors and refugees. It includes the Dwellers Helpful Handbook, a hat, and tshirts for all members. The handbook provides valuable information and resources to assist the sponsor and the refugee in navigating their new environment. The hat and t-shirts symbolize community and belonging, serving as a source of comfort and support. The package box is a heartfelt gesture that expresses gratitude for the sponsor's generosity and appreciation for the refugee's courage in starting a new life.
DWELLERS APPAREL LINE
Designed to visually support the community and represent the collective efforts of its members.
The Dwellers Apparel line serves as a means of showcasing the brand's visual identity to the public and is available for purchase or provided to refugees and sponsors associated with the Dwellers organization.
The apparel line serves as a symbol of solidarity and unity in the pursuit of creating a better future for those affected by displacement and conflict. All funding is imagined to go to the cause.
